SdibiT’s VR show VS. other digital fashion virtual presentation(II)

As explained in previous posts, we believe even design varies depending on different cutting lines, the actual looseness commonly known as comfort of wearing on consumers can achieve a stable level through digital technology.

Compared with the companies’ works mentioned above, the media worked out by SdibiT may not be the most beautiful one or the most attractive to consumption. However, we can ensure that consumers can get exactly the same clothes as long as they place an order after watching the video in the same relax mood, and the effect of physical objects is even better than that in the video.
 
Two days ago, reading the post that CLO’s CTO announced the end of his career at CLO and was ready to take on new challenges,  we fell into deep consideration. The digitization of the fashion industry has really experienced a long exploratory period. We really want to pay tribute to the people who have made unremitting efforts for the digitization process of the industry for many years.

2nd Jul, 2022

Thanks to brand Flipped Lab, for the permission of the videos and photos.

SdibiT’s V-human show VS. other digital fashion virtual presentation

We have already talked about the difference between SdibiT’s and 3D animation’s clothing visual presentation.
Today, let’s explain the difference between SdibiT’s clothing virtual presentation and that of other companies in the fashion industry in the world.
We reiterate that the core of the difference discussed here is not from the perspective of visual impact, which is cooler, more popular or more promising, but whether it can be faithfully restored in real life after the visual is presented, and finally delivered to consumers in the form of ready-to-wear goods.
Not only the 3D animations that have been talked about, but also visual presentations purely for entertainment purposes, such as Hollywood blockbusters, have the same problem. After watching the movie, people don’t think that they can wear the exact same clothes as worn on characters. There are three major reasons. One is that people think the clothes in the movie is too unrealistic. The second is that they think it must be completely customized from the fabric to the cutting and sewing, and the delivery period and price are not within their expectation. And the last one is that they don’t think they can compare with the characters in terms of age, figure nor temperament, so they can’t judge whether the clothes would fit them from the visual effect of characters in the film.
Similarly, at present, in the global apparel industry, clothing virtual presentation has developed a lot. Software tools provided by digital fashion companies such as #CLO#Browzwear , #Z-emotion, #Style3D… etc., and other visual display effect tools are developing ,surly the skill of combining use of different tools is progressing. So the presentation effect is becoming more and more fabulous.
However, are we the only group who think that there is still problems in terms of distance and time from this kind of visual presentation to physical clothing products for end consumers? It is the same problem that 3D animation and Hollywood movies are also facing.
We always believe that the core of the apparel industry lies in the design process. Through digital technology, even design varies depending on different cutting lines, the actual looseness commonly known as comfort of wearing on consumers can achieve a stable level. And this is the key problem that must be solved in the design process empowered by digital technology.
As stated previously, the core of SdibiT’s solution is based on the big data of human body, the complete output from design ideas to modeling and sewing pattern making process to the final product , focusing on the actual wearing effect of the apparel on consumers.
In other words, no matter what the size is, for each size, we start from human body shape study to ensure the comfort and fit of the final clothing always kept constant.

(to be continued…)
2nd, Jul, 2022

Many thanks to brand D⁴ platform, whose digital-tech service is provided by SdibiT, for giving permission to use the VR show of the brand and photos of their customers.

SdibiT’s V-human show VS 3D animation

 “What is the difference between what your company is doing now and watching 3D animation in the perspective of visual presentation of final output?”, We’ve been constantly asked by fashion designers and animation creators in recent years.

It’s time for explain. And We‘d like to take this as a summary of our long-term work.
In terms of visual effect, there is not much difference in essence, but our purposes of visual presentation are completely different! 3D animation serves for spiritual enjoyment. After watching it, people expect to be touched or thrilled up by the resonance of a certain theme. In short, it’s for entertainment.
However, the VR visual output we work on is focusing on the actual wearing effect of the apparel on consumers. In other words, our digital solution starts from the perspective of actual human and plays a fundamental role in design process. From the origin, first of all, our V-human is generated based on our human shape data asset analysis and processing and then modelling. The shape and value of each cross-section of the body are formed in strict accordance with the standard data calculated from big data analysis. It is not the usual way for animation modeling that directly input the three circumference values according to the ideal goddess and set her legs long.

Please look at the parts marked in the photos and you will notice the space between the dress and the body, that is very rare in 3D animation.
There should be a certain space between the dress and the body which is known in the fashion design as looseness, otherwise the dress will be too tight on the body and make people unable to move in the real world. In other words, the dress we displayed can be faithfully restored and converted into real clothes.


Animation does not need to consider whether the designed clothes are comfortable to wear on the characters. If an animation character complains when painting a dress for her, “it’s too tight, I can’t breathe!”, will the designer or creator faint?
The clothes our V-human wears exist in the form of 1:1 standard data in the 3D data library. The pattern can be output and sent to the production line in real time for garment production. Clearly speaking, the costumes in our animation is not only for entertainment, but also can be used for producing real clothes 100% same and directly send to consumers.

Supermodel Dibi is having a show at Kyoto station, Japan

Dibi’s colleague had a business trip to Kyoto, Japan. He took a picture of Kyoto station. The modern steels structure of the station appeals to Dibi a lot. Blue sky and surrounding shopping malls can be seen through the holes of steel frame. She can feel the strength of the building and its eager to connect and communicate with the environment.

Then how about doing a show here?

Her IT colleagues fix the stage, light and music for her. Dibi is now having a show at Kyoto station, Japan. She is wearing a dress made of traditional silk used for kimono but designed by modern 3D virtual technology. Just like the station, designed to connect the traditional city Kyoto and modern life.

And just like the limitless sky above the steel frames, Dibi’s show and her willing to express are also limitless.

Dibi becomes model of fashion brand D⁴

A brand new fashion platform called D4 started deep cooperation with SdibiT recently. D4 values environment protection, health and beauty which is very similar to Dibi. So D4 signed Dibi as the brand ambassador.

The video shows the suits that all designed in digital way by SdibiT. Through the application of SdibiT’s digital technology in the design, development and marketing process, D4 seeks to advocate a sustainable lifestyle.

Deep Cooperation with Jiangnan University

1st March 2022, SdibiT signed the cooperation contract with Jiangnan University. The deep cooperation between two parts on fashion design technology development and application started.

Jiangnan University is famous for its Design subject which ranks 3rd in domestic universities. At the same time, Textile Science and Engineering subject also enjoys good reputation in the fashion industry as it ranks 2nd.

Combining its design ability and engineering advantage with SdibiT’s technology, a revolution in Fashion industry is expected.

SdibiT Solution appears in White Paper

In the White Paper on scientific and technological innovation in the garment industry published recently in China, SdibiT’s digital solution is included and recommended. While 3D pattern-making is quite familiar to the fashion industry in China now, SdibiT’s 3D design and pattern making solution is outstanding because of its body shape database and VR garment silhouette building technology. The workflow picture in the book shows that there are 5 key steps in the process.

One is building digital torso of target market based on the body shape database.

Two is building digital garment silhouette based on software calculation and the 3D garment can be transited to 2D patterns in real time.

The third step is building pattern database of different parts of the clothe and all these parts can be exchanged based on the same silhouette.

Then the forth step, build the digital fabric database through fabric simulation. Build the Avatar database according to step one’s 3D body shape data.

And finally, all the above database can be combined to become a whole product development solution for a fashion company. It can also be a DIY VR fitting app to consumers which is an entry to metaverse.

The biggest difference of SdibiT’s 3D solution with others is obvious now. It works with the same 3D data in the whole process and its data can be used both in the following production process and in the Metaverse world.

Sustainable Fashion Industry Forum Session 1

The sustainable fashion industry forum held by SdibiT and XXY Innovation aims to discuss feasible measures that can drive fashion sustainability from comprehensive perspectives, introduce advanced technologies, share new design thoughts and encourage environmental friendly fashion consumption. The forum is supported by China Dragon Design Foundation.

The theme of the first session held on 21st Jan 2021 is the digital transformation of fashion industry. SdibiT invited professionals from university, one of outstanding designers in China, managers in famous companies and observers who paid attention to the fashion industry. Specialized in different part of fashion, these people shared their own opinions about sustainable fashion from different perspectives.

Yan Yan, professor of College of Arts of South China Agricultural University, shared general concept, principle and theory of sustainable fashion. Application cases such as jeans that in compliance with the jeans redesign standard by Ellen MacArthur Foundation were also shared in detail to help audience understand the theory deeply.

Haitao Sun, famous designer, shared sustainable fashion as the core competitiveness for fashion design and fashion brand. He also emphasized the power of design to connect technology and market such as the application of O2O digital design platform.

Vincent Chen, manager of VENETIA, a made to measure brand belong to Jiangsu Sunshine Group Co,.LTD, shared the digital transformation measures taken in this giant fabric and apparel production company. The pattern big data, intelligent manufacture process and data flow management all plays an effective role in its technology update.

Wen Yan, CEO of SdibiT, a digital technology provider specialized in human body contour shape, design and pattern data and VR visual data, shared how to control the data-pipeline by 3D design and pattern making application. She also shared SdibiT’s subversive digital technology process which is different from the mainstream 2D → 3D prototype (virtual sample garment production) in the apparel industry. Different from personalization, the process is a real customization based on customer’s preference and body contour shape.

The decisive difference is the first stage of pattern making for generation of body trunk garment. No matter for which size, [2D pattern making method] and [2D grading method] are not used at all. The prototype of SdibiT is [3D (generate) → 2D → 3D (confirm)], named [Clone Shape Ensured Method] by us because of its extremely high 3D reproducibility of real clothes. Only by generating 3D virtual garment in advance, can we respond to evolving customization requirement of the market. And it is also an indispensable engineering step to fulfill the customization requirement.

High 3D reproducibility in clothes of different designs can reduce the returns or exchanges caused by “Fit & Size” in online shopping, and instead of just focusing on sales, turn fashion business to a more sustainable and appreciated mode. A mode in which consumers can design their own clothes and place the order after check the VR fitting, then the production begins only when receiving an order. Everyone in this business cycle makes contribution to environment protection at the same time.

Bin Yue, Project Director of XXY Innovation, a consulting firm, shared his opinion towards cooperation between different parts within the fashion loop.

After forum, a common opinion is achieved that more communication and further cooperation between every party is necessary.

If you want to know more about the content of the forum, please refer to the video record link below.