A Japanese brand specializing in designing and selling plus-size women’s clothing entrusted us to design and create their exclusive #VhumanIP, because we specialize in creating #DigitalTorso that adapt to body shape data based on different countries, regions, ages, and genders.
We selected digital torso that match the body shapes of the brand’s target consumers for generating the IP, virtual try-ons and showcased style combinations.
This approach avoids misleading consumers, reduces returns and exchanges, and enhances trust, satisfaction, and mutual benefits.
People are increasingly realizing that if virtual try-on displays of digital models only focus on visual aesthetics, it merely fulfills the brand’s style impression and promotion. The true market demand for #VirtualTryon is to achieve both aesthetics and faithfully reproduce the wearing effect in digital displays.
In other words, the creation of digital models should not only serve promotional purposes but also genuinely serve the industry. Because the apparel industry, after all, mostly involves the actual production and sale of products, rather than being purely visual for entertainment purposes.
Many sales platforms or self-operated brands think the technical challenge of implementing such a comprehensive virtual try-on daunting simply because they may not fully understand the technological logic and workflow, or they are unaware of companies like ours that provide one-stop services.